INTRODUCTION.. 3CHAPTER I: PRAGMATICS AS THE STUDY OF HOW CONTEXT INFLUENCES MEANING 71.1. The role of stylistic choices in pragmatic meaning. 71.2. Theoretical frameworks for analyzing style 11Conclusion of chapter ICHAPTER II. CASE STUDIES IN PRAGMATIC STYLE 182.1. Cross -Cultural pragmatics and style 182.2. The Pragmatic implications of digital communication style 24