MUNDARIJAKIRISH..................................................................................................... 2I. BOB. O'ZBEKISTONNING TURIZM SALOHIYATI VA BRENDNING NAZARIY ASOSLARI.................................................... 51.1. O'zbekistonning tarixiy va madaniy boyliklari..................................... 51.2. Tabiiy resurslar va ekologik turizm imkoniyatlari................................ 91.3. Turistik brend tushunchasi va O'zbekistonning hozirgi brendi........... 13II. BOB. O'ZBEKISTON TURISTIK BRENDINI RIVOJLANTIRISH STRATEGIYALARI.............................................................................. 192.1. Brend yaratish va marketing strategiyalari......................................... 192.2. O'zbekiston turistik brendini global bozorda rivojlantirish yo'llari..... 242.3. Amaliy misollar va tavsiyalar............................................................ 29XULOSA................................................................................................. 34FOYDALANILGAN ADABIYOTLAR................................................ 35