TURISTIK MARKETINGDA RAQOBATCHILARNI TAHLIL QILISHNING AMALIY AHAMIYATI.MUNDARIJAKIRISH..................................................................................................... 2I. BOB. TURISTIK MARKETING VA RAQOBATCHILAR TAHLILINING NAZARIY ASOSLARI................................................. 51.1. Turistik marketingning mohiyati va vazifalari..................................... 51.2. Raqobatchilar tushunchasi va turlari.................................................... 91.3. Raqobatchilarni tahlil qilish metodlari............................................... 13II. BOB. TURISTIK MARKETINGDA RAQOBATCHILARNI TAHLIL QILISHNING AMALIY AHAMIYATI................................. 192.1. Raqobatchilar tahlili orqali marketing strategiyasini shakllantirish.... 192.2. Bozor o‘zgarishlariga moslashish va raqobatbardoshlikni oshirish.... 242.3. Amaliy misollar va tavsiyalar............................................................ 29XULOSA................................................................................................. 34FOYDALANILGAN ADABIYOTLAR................................................ 35