MUNDARIJA:KIRISH...............................................................................................................3I.BOB.TURIZM XIZMATLARIDA MARKETING STRATEGIYALARINING NAZARIY ASOSLARI 1.1.Turizm xizmatlarida iste’molchi ehtiyojlarini o‘rganish va prognozlash.....................................................................................................51.2.Raqamli marketing va onlayn platformalarning turizm sohasidagi ahamiyati...........................................................................................17II.BOB. MARKETING STRATEGIYALARINI REJALASHTIRISH VA AMALGA OSHIRISH 2.1.Mahalliy va xalqaro turizm kompaniyalarida marketing strategiyalari misollari.........................................................................................222.2.Turizm xizmatlarida marketing strategiyalarining muvaffaqiyat omillari..........................................................................................29XULOSA.............................................................................................................35FOYDALANILGAN ADABIYOTLAR..........................................................36