MUNDAREJA: KIRISH......................................................................................................5I BOB. MARKETINGNING IQTISODIY MAZMUNI.......................Marketing jarayoni, tizimi, talablari va turlari.......................................8Marketing faoliyatini tashkil etish............................................................16Marketingnirejalashtirish.......................................................................19II BOB MARKETING STRATEGIYALARI VA STRATEGIK REJALASHTIRISH...................................................................................Marketing strategiyalari.........................................................................24Strategik boshqarish uslubiyoti.............................................................28Strategik marketingni rejalashtirish.....................................................29III BOB MARKETING FAOLIYATINI TASHKIL QILISH UNI SAMARALI BOSHQARISHNING AMALIY HOLATI TAHLILI.“Afrosiyob Palas” mehmonxona majmuasida marketing reklama dasturlarini ishlab chiqish va uni samaradorligini baholash..................................................31Xalqaro marketing tadqiqotlarining xususiyatlari............................................37Marketing tadqiqotlarining strategiyasi.............................................................40XULOSA..................................................................................................................44Kurs ishi davomida qo`llanilgan atamalar ro`yati…………………………….FOYDALANILGAN ADABIYOTLAR................................................................48 ILOVALAR...........................................................................................................50